However, the Jamie’s Italian brand announced it was closing 12 of its 37 restaurants in January this year. But a glut of new openings led to intense competition, combined with rent rises, higher business rates and increasing food prices. “We launched Jamie’s Italian in 2008 with the intention of positively disrupting mid-market dining in the UK High Street, with great value and much higher quality ingredients, best-in-class animal welfare standards and an amazing team who shared my passion for great food and service. But the market has become more exciting generally and you have got more people doing that sort of thing.”. The court documents for Jamie’s Italian paint a picture of under-investment, complex menus and ill-judged branch openings. In 2015, Oliver shut the last branch of Recipease, his chain of cookery shops. READ MORE: Jamie Oliver weight loss: Chef made one swap and lost two stone, The TV chef tweeted at the time: “I’m devastated that our much-loved UK restaurants have gone into administration.”. Celebrity chef Jamie Oliver is closing six of his 42 UK Jamie's Italian restaurants but is expanding the chain overseas. Mr Oliver had multiple restaurants across the country, which were thought to have struggled with the changing UK restaurant market. Jamie’s Italian in Norwich’s Royal Arcade will close its door for the final time next month after the landlord decided to find a new tenant. This included the Chelmsford branch, along with others including at Bluewater Shopping Centre. JAMIE OLIVER was back on our screens for Jamie’s Easy Christmas Countdown last weekend, after a … Last week, court documents emerged showing Jamie’s Italian had debts of £71.5m. The collapse of the restaurant chain has resulted in 1,000 job losses . Paolo Aversa, associate professor of strategy at Cass Business School in London, says Oliver’s business is essentially a brand built around his personality with a restaurant operation running alongside. The Naked Chef, broadcast in 1999, made Oliver a star. A statement from Fifteen explained: “We are deeply saddened to announce that today Fifteen Cornwall will close and cease trading immediately. Please see our Privacy Notice for details of your data protection rights. Express. The restaurant, one of 25 around the country, first opened in the city centre in 2012 shortly after chef Jamie Oliver made a visit to meet the staff who would be working there. Hunt, a former City trader who was fined £60,000 in 1999 for insider trading, had overhauled Oliver’s media and licensing operations after taking charge in 2014. Jamie's Italian. But the restaurant business’s chief executive, Simon Blagden, left in October along with the finance director, Tara O’Neill. 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The Jamie Oliver Group said international franchisees planned to open 21 more Jamie Oliver brand restaurants by the end of 2020, with two opened in November in Bali and Bangkok. Jamie’s Italian SA is still open for business and going strong! When the first restaurant opened near St Paul’s Cathedral in London in 2011, the Observer’s Jay Rayner said it would be laughed out of town in New York. Here's the full list of restaurants closing - and the three that are still open For a while the public seemed to agree as the business expanded rapidly, peaking at more than 40 branches. Going forward Jamie's Italian will work more closely with Oliver, and is moving its head offices to the same site as his media, licencing and nutritional team to become more integrated with the chef’s wider business. It may be no surprise that Jamie the brand is thriving as Oliver the restaurateur struggles. The restaurant was run by the Cornwall Food Foundation, and was based upon the idea of training unemployed people so they can become restaurant-level chefs. Oliver is now said to be more involved with the restaurant business, having left it to others in recent years. Sat 17 Feb 2018 10.09 GMT In 2017, he closed the last of his four British-themed Union Jacks restaurants. The accounts said the chain’s remaining branches were outperforming the market and that the brand “remains incredibly strong”. At Jamie's end of the restaurant game, there are numbers that must be hit, regularly. But the documents show the business was on the verge of going bust. Business boomed as the economy picked up after the financial crisis and consumers spent more on eating out. Jools Oliver, wife of the celebrity chef Jamie Oliver, set social media abuzz in December when she posted pictures of the couple’s £9m home. Jamie’s Italian (Gatwick North, London) Jamie’s Italian Coffee Lounge (Gatwick North, London) Jamie Oliver’s Diner (Gatwick South, London) Jamie Oliver’s Fifteen Cornwall and Jamie’s Italian International are also still trading and have not been part of the administration process. But only a few weeks ago, Mr Oliver’s restaurant empire took another hit when Cornwall restaurant, Watergate Bay’s Fifteen, also announced it was closing its doors. She adds that money owed to suppliers, the taxman and employees is standard for a business and, she says, everyone has been paid. Posted by Jamie's Italian South Africa on Wednesday, May 22, 2019 In a Jamie’s Italian, the cheapest pizza – the chef’s take on the traditional Margarita – will set you back £11.50. Mr Oliver had poured millions of his own money into the restaurant chain. Since the administration was announced in early 2019, more than 1,000 people have been made redundant across the businesses. Jamie’s Italian, in the Royal Arcade, will close its doors for the final time on Sunday, February 10. First published on Fri 16 Feb 2018 15.35 GMT. Oliver’s spokeswoman says the £71.5m figure paints a distorted picture – £47m is covered by loans from HSBC and Jamie Oliver companies. There may be further trouble ahead. So where did it all go wrong? The group includes the Jamie’s Italian chain, as well as Barbecoa and the London branch of Fifteen. This comprised £30.2m of overdrafts and loans, and £41.3m owed to HMRC, landlords, suppliers and other creditors. Jon Knight, who ran the international arm of Jamie’s Italian, took over the UK operation and the business was brought under the wing of Paul Hunt, the husband of Oliver’s sister Anna-Marie. Where did it all go wrong? The seven-bedroom, Grade II-listed property in London’s rarefied Hampstead was as sumptuous as might be expected for a chef who has built a £150m fortune from a business spanning books, TV, endorsements and restaurants. But as Jools’s followers admired the fruits of Oliver’s success, he was battling to save Jamie’s Italian, the centrepiece of his restaurant division. Oliver paid himself £10m in dividends for the year – £6m from licensing and £4m from media. Recipe books, endorsements and campaigns for healthier eating followed, making him rich and famous before he opened a single restaurant. In November this year, it was announced Mr Oliver planned to open more restaurants abroad. Paul Hunt, Chief Executive of The Jamie Oliver Group, said: “While diners around the world continue to enjoy our established brands including Jamie’s Italian, we wanted to add to our portfolio and create a concept that allows us to really showcase the best of Jamie Oliver, while giving our franchise partners in each market the flexibility to adapt menus to local tastes and trends.”. The last bookings could be made in the Chelmsford restaurant on Sunday, March 11 and it is thought to have closed for good on March 15. “You can argue that a company that sells an idea of better eating habits, healthy food and so on should have some kind of flagship business that reminds the customer where this all comes from,” Aversa says. “My thoughts are with everyone affected.”. In December, Oliver pumped £3m of his own money into the business, and in January the chain said it would close 12 of its 37 UK branches, as part of a rescue deal with its creditors to keep trading. … People still see the restaurants around. This is not necessarily a bad thing, he says, because many companies maintain unprofitable activities that enhance their image – but if things go wrong the main brand can be damaged. And in a statement, Mr Oliver said: “I would also like to thank all the customers who have enjoyed and supported us over the last decade, it’s been a real pleasure serving you.
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