— Omar Mohamad Chatah ???????????????? Dip into delicious with Sabra hummus and guacamole. Follow Business Insider Australia on Facebook, Twitter, LinkedIn, and Instagram. But “mmus” is a verb that means “to suck” in the Arabic language. Follow Business Insider Australia on Facebook, Twitter, LinkedIn, and Instagram. Sabra amazon.com. Tagged In This year’s Super Bowl was the biggest ever in terms of in-game ad spend, with advertisers spending an estimated $US435 million in total to showcase their ads. Some of the criticism over Sabra’s ad also took a political angle: — elliott colla (@AbuMrouj) February 3, 2020, https://twitter.com/avalancheofneed/status/1224134930004938758?ref_src=twsrc^tfw, Sabra’s Super Bowl ad has also been mocked for using “OK, boomer” as its punch line – a phrase Insider’s Kat Tenbarge has called “officially exhausting.”. It appears it did not know that “mmus” is the verb for “to suck” in the Arabic language. See All Dips. Yes, in the sexual context. Hummus company Sabra is being called out online for using a tagline used in its Super Bowl advert that literally translates to “How do you suck?” in Arabic. ???? "America, how do you 'mmus (مص)?" Here's what it was like. It's also high in sodium (130mg) and high in fat (5g). Sabra has not yet responded to Business Insider’s request for comment on its tagline. Email Address. Sabra Dipping Company, LLC produces prepared food products. ?” https://t.co/qFIbRhzkod pic.twitter.com/6JBD2HQz4B, — Amani Al-Ahmadi | أماني الأحمدي (@amani_aal) February 4, 2020. Arabic speakers have since mocked the tagline and raised questions as to why the company had not researched other meanings of the word. 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The ad campaign featured multiple celebrities, and likely cost millions. 10 brands running Super Bowl commercials for the first time in 2020, Strauss Group funded an under-the-radar effort to make lab-grown steak, Give us your thoughts on these small business practices to win a $250 Westfield gift card, What it takes to stage a $14 million NYC apartment, Doing these 24 uncomfortable things will pay off forever, Yes, Apple just killed iTunes — here's what that means for your library of music, movies, and TV shows. Arabic speakers have since mocked the advert for essentially asking “America, how do you suck?” on national television. It was also the company’s first-ever Super Bowl commercial. (@omarmchatah) February 3, 2020. The Company offers hummus, salsas, vegetable dips, guacamole, vegetarian sides, and salads. @sabra advertising department really needs hire an Ahmed the intern. The combination of … I want to congratulate @sabra for the greatest self own of the night. Others slammed the company for not doing sufficient research on the tagline, and accused it of being ignorant of Arab communities, which feature the dip heavily in their respective cuisines. https://www.fullplateliving.org/blog/we-tasted-13-kinds-hummus “Don’t worry, none of us suck as much as Sabra hummus,” tweeted Timothy E Kaldas, a resident fellow at the Tahrir Institute for Middle East and North Africa policy in Washington, DC. You would think it’s a given for a company that’s marketing a signature Middle Eastern dish to do so. Even in a blind taste test, this blend of garbanzos, garlic, and tahini earned the “Most Popular” title. Watch it here: The cost of airing a 30-second spot during this year’s Super Bowl broadcast cost at least $US5 million, Ad Metre reported. Visit Insider’s homepage for more stories, Boycotts Divestment and Sanctions movement, with advertisers spending an estimated $US435 million in total to showcase their ads. The ad campaign featured celebrities including T-Pain, TikTok star Charli D’Amelio, and “RuPaul’s Drag Race” contestants Kim Chi and Miz Cracker, and likely cost millions of dollars. It was also the company’s first-ever Super Bowl commercial. Sabra Breakfast Everything Hummus Toast Salsa Verde Hummus Snackers Classic Hummus & Veggie Chips Spinach & Artichoke Hummus Sun Dried Tomato with Italian Herbs Hummus Supremely Spicy Hummus Taco Inspired Hummus; Guacamole Classic Guacamole — Timothy E Kaldas (@tekaldas) February 3, 2020. Hummus company Sabra used the tagline “How do you ‘mmus?” in its Super Bowl advert this year. The company has long been criticised by Palestinian rights activists and the Boycotts Divestment and Sanctions movement (BDS) for its alleged support of the Israeli military. ‘OK, boomer’ made it to the Super Bowl, but it’s already cringe. But “mmus” is a verb that means “to suck” in the Arabic language. In About-Face, UK Will Not Allow Huawei To Be Involved In Any Part Of... Universal Orlando Parks Will Reopen June 5 Despite Risk Of... Pro-Privacy Lawmakers Secure A Vote To Protect Browsing Data From... Jurassic World: Dominion Is Definitely Not The Planned End Of The... White Twitch Talk Show Host Finally Drops 'Rajj Patel' Moniker, Everything We Know About The PlayStation 5. Sign Up - … Hummus company Sabra used the tagline “How do you ‘mmus?” in its Super Bowl advert this year. The Best Snapchat Games To Play Right Now, Disable UPnP On Your Wireless Router Already, This Android Wallpaper Can Brick Your Phone. Sabra, Classic Hummus, 10 oz. Some also suggested the hummus ad contained sexual undertones: You do realize ‘mmus means “suck” in Arabic, right? But think again, meanwhile the ad is still up & saying, “America how do suck! The proof that y'all don't know any Arabs is that you just wrote 'mmus without knowing that it means 'suck', — ibn baldwin (@joeyayoub) February 3, 2020, Whoever is working in . The company is owned by two independent global food conglomerates, PepsiCo, based in the US, and the Strauss Group, based in Israel. But don't worry, none of us suck as much as Sabra hummus. Including new products, special offers and tasty inspiration. We took a 4-hour flight on the new Delta Airbus jet that Boeing tried to keep out of the US. literally means "America, how do you suck?". The tagline for the company’s commercial – its first-ever during the Super Bowl – reads: “America, you’ve seen how we ‘mmus. The 4g of carbs and 2g of protein are what almost saves this hummus from being #1 on the list of the unhealthiest hummus … This is why we can identify amazing local flavors and make hummus relevant to any market. Whole Foods, Sabra hummus could contain cancer-linked weedkiller found in Roundup The chemical, developed in the 1970s by scientists at agriculture company Monsanto, is found in … Let us know how you ‘mmus!”. The ad campaign featured multiple celebrities, and likely cost millions. Its downfall demonstrates the new life cycle of a meme. See All On-The-Go. Garlic might be the favorite of the Australians, while Mexicans love the heat of the chipotle! Sabra is riddled with, you guessed it, artificial ingredients. Previous Next - on-the-go - Mobilize your snacking with flavorful Sabra Snackers.
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