Dick Wilson (30 July 1916 – 18 November 2007), was a British-born American character actor who was best-known as grocery store manager Mr. George Whipple in more than 500 Charmin toilet paper television commercials (1965–89, 1999–2000). “Everybody here knows who Mr Whipple is,” wrote The News in Frederick, Maryland. 1970s: 1973 — P&G patented a new manufacturing technique that produced softer Charmin. Powered and implemented by FactSet Digital Solutions. Yes, Mr Whipple was annoying. "The kind of pictures they're making today, I'll stick with toilet paper," he told The Associated Press in 1985. "He was still funny to the very end. Quotes displayed in real-time or delayed by at least 15 minutes. Market data provided by Factset. This material may not be published, broadcast, rewritten, "[5], Wilson died 18 November 2007, at the Motion Picture and Television Hospital in Woodland Hills, California at the age of 91. Mr. George Whipple (also known as George the Grocer) is a fictional supermarket manager featured in television commercials, radio, and print advertisements that ran in the United States and Canada from 1964 to 1985 for Charmin toilet paper. Sam Mercurio, an advertising executive at radio station WFMD, explained in May 1977 that getting attention and irritating the listener are often one and the same. That's his legacy.". "Everybody says, 'Where did they find you?' Procter & Gamble eventually replaced the Whipple ads with cartoon bears, but brought Wilson (as Whipple) back for an encore in 1999. All rights reserved. He was born in England in 1916, the son of a vaudeville entertainer and a singer. You've got 24 seconds to introduce yourself, introduce the product, say something nice about it and get off gracefully. LOS ANGELES – Dick Wilson, the actor and pitchman who played the uptight grocer begging customers "Please, don't squeeze the Charmin," died Monday. ©2020 FOX News Network, LLC. Legal Statement. Wilson made more than 500 commercials as Mr. George Whipple, a man consumed with keeping bubbly housewives from fondling toilet paper. Market data provided by Factset. After Wilson retired, he continued to do occasional guest appearances for the brand and act on television. He called the Mr. Whipple character "one of the most recognizable faces in the history of American advertising.". "He is part of the culture," his daughter said. In 1978, Mr. Whipple was named the third best-known American, just behind former President Richard Nixon and Christian figure, Billy Graham. And in 1999, after a 14-year hiatus, Dick Wilson returned to the screen to star at Mr. Whipple in various Charmin commercials to introduce the new Charmin upgrade. Dick Wilson (30 July 1916 – 18 November 2007), was a British-born American character actor who was best-known as grocery store manager Mr. George Whipple in more than 500 Charmin toilet paper television commercials (1965–89, 1999–2000).[1]. Paid in dance lessons, he became a comedic acrobatic dancer and performed in vaudeville for 20 years, according to Procter & Gamble. The man famous as TV's "Mr. Whipple" died of natural causes at the Motion Picture & Television Fund Hospital in Woodland Hills, said his daughter Melanie Wilson, who is known for her role as a flight attendant on the ABC sitcom "Perfect Strangers.". ", Dennis Legault, Procter & Gamble's Charmin brand manager, said in a statement that Wilson deserves much of the credit for the product's success in the marketplace. Wilson graduated from the Ontario College of Art & Design. He moved to Canada as a child, serving in the Canadian Air Force during World War II, and became a U.S. citizen in 1954, he told the AP. [3], Forest Lawn Memorial Park, Hollywood Hills, Dick Wilson, Squeezer of Tissue Rolls on Television, Dies at 91, "Showtimes, reviews, trailers, news and more - MSN Movies", https://en.wikipedia.org/w/index.php?title=Dick_Wilson&oldid=985338296, Burials at Forest Lawn Memorial Park (Hollywood Hills), Turner Classic Movies person ID same as Wikidata, Wikipedia articles with WORLDCATID identifiers, Creative Commons Attribution-ShareAlike License, Meg Wilson (1950 – 18 November 2007; his death), This page was last edited on 25 October 2020, at 11:09. Mutual Fund and ETF data provided by Refinitiv Lipper. He also appeared on The Donna Reed Show, Hogan's Heroes, and The Bob Newhart Show. All rights reserved. You've got 24 seconds to introduce yourself, introduce the product, say something nice about it and get off gracefully. Mutual Fund and ETF data provided by Refinitiv Lipper. ©2020 FOX News Network, LLC. He was 91. or redistributed. [2] After the war he moved to the United States and became an American citizen in 1954. [4] He described acting in commercials as "the hardest thing to do in the entire acting realm.
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